As the lead designer for Fire HD, I was responsible for the designs of Amazon tablet line between 2012 - 2016. The design language remains influential to the current model release.

Amazon tablets delivered a durable performance at cost-effective price points in the top-tier segment.

Fire HD has been one of the key online point of purchase for Amazon customers

The CMF executions distinctively separate the three model tiers (7”/8”/10”) for the market demands

I also made design contribution in other projects during my time at Amazon

Following the success of the Fire tablet, Amazon launched the ambitious phone project codenamed “tyto”.

I also led a proof-of-concept project effort for AWS, codenamed “Snowball”

Snowball was a solution by AWS that offers data transfer locally up to 100TB, enabling businesses to backup data in places without internet access.

Concept “Safety Box” gave customer total security control before transporting to AWS data centers

Years of production releases and manufactory visits built up my DMF knowledgebase

The advanced material searches were part of the design process to support the best design outcomes

Quality inpsection was a necessary skill to ensure the business success for releasing billions in production volume

Working closely with engineering specialists, I gained experience in design I/O features for optimal optical and audio performances

Concept “Kryptonite” was designed in mind for easy transport and maximum reliability against external impacts

Similarly, I am very mindful of the manufacturing process limitation by learning from the skillful vendors in the projects

The later model design focused on value while making no compromises on the build quality and overall UX